Fast Facts For Curious Minds

BUSINESS AND ECONOMICS

  • Ducks’ Five-Stage Change Curve Model for Organizational Change
    The Five-Stage Change Curve Model developed and introduced by Jeanie Daniel Duck provides a framework for predicting and analyzing organizational change. More specifically, the model predicts that change transpires in five stages: stagnation, preparation, implementation, determination, and ...
  • Porter’s 5 Forces Analysis of The Coca-Cola Company
    The Coca-Cola Company is one of those business success stories that demonstrate the internationalization and globalization of American business. However, despite its established brand and global presence, its existence hangs by a thread. The market it serves and the industry in which it operates ...
  • Pros and Cons of Corporate Social Responsibility
    American philosopher and business professor R. Edward Freeman introduced the stakeholder theory of corporate governance in 1984 and argued that business organizations have a responsibility not only toward their owners and investors but also toward their employees, customers, suppliers, and the ...
  • Criticisms of Corporate Social Responsibility
    A number of business organizations and trade or industry associations across the globe have now embraced the importance of corporate social responsibility or CSR. By definition, a CSR is a concept pertaining to policies and practices directed toward the creation and realization of value for a broad ...
  • Pros and Cons of Price Bundling
    Price bundling is a pricing strategy that involves combining two or more products in a single bundle so that the “bundled” price is lower than the total price of the individual products. This is also referred to as bundle pricing and product bundling. Pros: Advantages of Price Bundling Bundling ...
  • Pricing Strategy of McDonald’s Corporation
    Part of the appeal of fast-food restaurants is the relative affordability of their food and beverage offerings compared with other types and forms of restaurants. Their products are affordable because of the core principle of the fast-food concept itself and the nature of fast-food restaurants: ...
  • The Marketing Mix of McDonald’s
    McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort of a playbook for both fast-food restaurants and other businesses based on a business-to-consumer model. Understanding the principles of this strategy requires taking a look ...
  • SWOT Analysis for McDonald’s
    McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. The company that started in 1940 in San Bernardino in California now has more than 40,000 stores located in North and South America, Europe, the Far East, ...

HEALTH AND MEDICINE

  • Effectiveness of Topical Vitamin C in Skin Lightening: Studies
    Vitamin C is one of the popular ingredients used in the formulation of topical skincare products aimed at whitening or lightening the skin, especially in treating hyperpigmentation due to photodamage caused by exposure to ultraviolet radiation or in reducing dark spots caused by blemishes, ...
  • Vitamin C Serum: Benefits and Effectiveness
    A vitamin C serum is a skincare product based on a serum formulation and applied on the face or specific areas of the skin that provides high doses of topical ascorbic acid or its esters and precursors such as ascorbyl-6-palmitate or magnesium ascorbyl phosphate. Note that a serum is a specific ...
  • Purpose of Toner in Skin Care: The Basics
    Toners collectively represent a specific category of skincare products. As one of the mainstays in a typical daytime and nighttime skincare routine, a face toner is generally a no-rinse liquid-based cleanser used after washing the face. But what does it do? What are its uses and benefits? And how ...
  • Serum in Skin Care: Purpose, Benefits, and Effectiveness
    A “serum” or face serum is a specific category of skincare products topically applied on the face, usually after cleansing and before putting other face care products such as moisturizers or creams. Fundamentally, the word “serum” is a marketing term used to represent a particular class of leave-on ...
  • How UV Radiation Damages the Skin, Causes Cancer
    Ultraviolet or UV is a form of electromagnetic radiation and an electromagnetic wave that sits after the visible light and before x-rays in the electromagnetic spectrum. It has a wavelength that ranges from 10nm to 400nm and frequencies ranging from 30 PHz to 750 THz. Note that the spectrum ...
  • SPF 101: Understanding Sun Protection Factor
    The sun protection factor or SPF is a rating system used in sunscreen labeling to partially aid consumers in choosing the most suitable sunscreen product based on their use-case situations or specific intended application. The factor is based on a measure of the fraction of sunburn-causing ...
  • Titanium Dioxide vs. Zinc Oxide in Sunscreens
    Both titanium dioxide and zinc oxide are used in the formulation of a specific variant of sunscreens. More specifically, these two mineral compounds represent one of the two categories of sunscreen formulation: physical sunscreens. Note that chemical sunscreens are based on organic compounds that ...
  • Guide to Choosing a Sunscreen
    Sunscreen provides protection against the harmful effects of exposure to ultraviolet radiation. However, not all sunscreens are made the same. Some use different classes of active ingredients in their formulation. Others can provide broad-spectrum protection against both UVA and UVB rays. There are ...