Fast Facts For Curious Minds

BUSINESS AND ECONOMICS

• Ducks’ Five-Stage Change Curve Model for Organizational Change
  By Immanuel Martinez
  The Five-Stage Change Curve Model developed and introduced by Jeanie Daniel Duck provides a framework for predicting and analyzing organizational change. More specifically, the model predicts that change transpires in five stages: stagnation, preparation, implementation, determination, and ...
• Porter’s 5 Forces Analysis of The Coca-Cola Company
  By Claire Garcia
  The Coca-Cola Company is one of those business success stories that demonstrate the internationalization and globalization of American business. However, despite its established brand and global presence, its existence hangs by a thread. The market it serves and the industry in which it operates ...
• Pros and Cons of Corporate Social Responsibility
  By Immanuel Martinez
  American philosopher and business professor R. Edward Freeman introduced the stakeholder theory of corporate governance in 1984 and argued that business organizations have a responsibility not only toward their owners and investors but also toward their employees, customers, suppliers, and the ...
• Criticisms of Corporate Social Responsibility
  By Claire Garcia
  A number of business organizations and trade or industry associations across the globe have now embraced the importance of corporate social responsibility or CSR. By definition, a CSR is a concept pertaining to policies and practices directed toward the creation and realization of value for a broad ...
• Pros and Cons of Price Bundling
  By Claire Garcia
  Price bundling is a pricing strategy that involves combining two or more products in a single bundle so that the “bundled” price is lower than the total price of the individual products. This is also referred to as bundle pricing and product bundling. Pros: Advantages of Price Bundling Bundling ...
• Pricing Strategy of McDonald’s Corporation
  By Claire Garcia
  Part of the appeal of fast-food restaurants is the relative affordability of their food and beverage offerings compared with other types and forms of restaurants. Their products are affordable because of the core principle of the fast-food concept itself and the nature of fast-food restaurants: ...
• The Marketing Mix of McDonald’s
  By Claire Garcia
  McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort of a playbook for both fast-food restaurants and other businesses based on a business-to-consumer model. Understanding the principles of this strategy requires taking a look ...
• SWOT Analysis for McDonald’s
  By Claire Garcia
  McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. The company that started in 1940 in San Bernardino in California now has more than 40,000 stores located in North and South America, Europe, the Far East, ...