Fast Facts For Curious Minds

BUSINESS AND ECONOMICS

  • The Business of Amazon: What Exactly Does It Do?
    Amazon is the largest online retailer and one of the most recognizable brands in the world. However, it is not just an e-commerce website or an online storefront selling a wide range of products under different product categories. It is also not an online bookstore. Note that Amazon is a ...
  • Reasons IKEA Is Affordable: A Concise Explainer
    A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty toward the brand. IKEA sells inexpensive ready-to-assemble furniture items, home improvement accessories, and even appliances and electronics. The global success of the company, including its ...
  • SWOT Analysis of IKEA
    The Swedish-founded and Dutch-headquartered multinational conglomerate IKEA has become one of the most recognized brands in the world thanks to its iconic and relatively affordable ready-to-assemble furniture items, modern-looking kitchen appliances, and a wide selection of home accessories and ...
  • Why Is Evian Water Expensive?
    Evian is a French company involved in the bottled water business. It specifically bottles and markets mineral water sourced from several areas near the high-market French resort and spa commune Évian-les-Bains in the northern part of the Haute-Savoie department in the Auvergne-Rhône-Alpes region, ...
  • Pros And Cons Of Freemium Business Model
    Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It remains prevalent across the modern software industry, the specific video gaming industry, and other service-oriented markets due to its potential impact on ...
  • Pros And Cons Of Penetration Pricing Strategy
    Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their competitors are offering. This is called a penetration pricing strategy and it intends to catch the attention of the target consumers and generate sales. Of course, a ...
  • The Apple Ecosystem Explained: Pros and Cons
    Apple introduced the Apple Computer I in 1976 and followed suit with the introduction of the Macintosh in 1984. Three decades later, especially beginning in 2000 and further onwards, the company has evolved from a computer manufacturer to a full-blown multinational technology company offering an ...
  • The Product Strategy Of Apple
    Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true for the music industry when it introduced iPod and its iTunes platform, as well as for the consumer electronics industry and the particular mobile phones market when it ...

HEALTH AND MEDICINE

  • Effectiveness of Topical Vitamin C in Skin Lightening: Studies
    Vitamin C is one of the popular ingredients used in the formulation of topical skincare products aimed at whitening or lightening the skin, especially in treating hyperpigmentation due to photodamage caused by exposure to ultraviolet radiation or in reducing dark spots caused by blemishes, ...
  • Vitamin C Serum: Benefits and Effectiveness
    A vitamin C serum is a skincare product based on a serum formulation and applied on the face or specific areas of the skin that provides high doses of topical ascorbic acid or its esters and precursors such as ascorbyl-6-palmitate or magnesium ascorbyl phosphate. Note that a serum is a specific ...
  • Purpose of Toner in Skin Care: The Basics
    Toners collectively represent a specific category of skincare products. As one of the mainstays in a typical daytime and nighttime skincare routine, a face toner is generally a no-rinse liquid-based cleanser used after washing the face. But what does it do? What are its uses and benefits? And how ...
  • Serum in Skin Care: Purpose, Benefits, and Effectiveness
    A “serum” or face serum is a specific category of skincare products topically applied on the face, usually after cleansing and before putting other face care products such as moisturizers or creams. Fundamentally, the word “serum” is a marketing term used to represent a particular class of leave-on ...
  • How UV Radiation Damages the Skin, Causes Cancer
    Ultraviolet or UV is a form of electromagnetic radiation and an electromagnetic wave that sits after the visible light and before x-rays in the electromagnetic spectrum. It has a wavelength that ranges from 10nm to 400nm and frequencies ranging from 30 PHz to 750 THz. Note that the spectrum ...
  • SPF 101: Understanding Sun Protection Factor
    The sun protection factor or SPF is a rating system used in sunscreen labeling to partially aid consumers in choosing the most suitable sunscreen product based on their use-case situations or specific intended application. The factor is based on a measure of the fraction of sunburn-causing ...
  • Titanium Dioxide vs. Zinc Oxide in Sunscreens
    Both titanium dioxide and zinc oxide are used in the formulation of a specific variant of sunscreens. More specifically, these two mineral compounds represent one of the two categories of sunscreen formulation: physical sunscreens. Note that chemical sunscreens are based on organic compounds that ...
  • Guide to Choosing a Sunscreen
    Sunscreen provides protection against the harmful effects of exposure to ultraviolet radiation. However, not all sunscreens are made the same. Some use different classes of active ingredients in their formulation. Others can provide broad-spectrum protection against both UVA and UVB rays. There are ...