Nvidia Becomes First Company to Surpass USD 5 Trillion Market Value

Apple and Buzz Marketing

Apple and Buzz Marketing

How Apple Builds and Maintains Customer Loyalty

How Apple Builds and Maintains Customer Loyalty

The Apple Ecosystem Explained: Pros and Cons

The Apple Ecosystem Explained: Pros and Cons

Why is Truth Social Struggling to Attract Advertisers?

Why is Truth Social Struggling to Attract Advertisers?

IBM Fired 8000 Individuals Due to AI—Then Hired As Many Due To AI

IBM Fired 8000 Individuals Due to AI—Then Hired As Many Due To AI

Shein SWOT Analysis

SWOT Analysis of Shein

Why Did 23andMe File for Bankruptcy? What Does This Mean for Its Customers?

Why Did 23andMe File for Bankruptcy? What Does This Mean for Its Customers?

Porter’s Five Forces Analysis of Shein

Porter’s Five Forces Analysis of Shein

The Major Theories of Leadership

Leadership is the process of influencing and motivating others to achieve a common goal. Over the years, various theories and models of leadership have been developed to explain how and why people become effective leaders. READ MORE.

MARKETING

What is the Purpose of After-Sales Service?

After-Sales service is an example of a sales promotion activity. By definition, it includes all business activities geared toward customer...
What is the Purpose of After-Sales Service?

Tips: How To Become An Influencer

Becoming an influencer seems to have become one of the primary goals of quite a handful of digital natives and...
Tips: How To Become An Influencer

Premium Pricing Strategy: Advantages and Disadvantages

Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two...
Pros and Cons of Premium Pricing Strategy

Penetration Pricing Strategy: Advantages and Disadvantages

Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their...
Pros And Cons Of Penetration Pricing Strategy

Marketing Mix: Importance and Criticisms

American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the...
Marketing Mix: Importance and Criticisms

How To Get People To Read And Respond To Emails

Despite being one of the standard mediums of workplace communication, email often suffers considerable neglect. Some have a high tendency...
How To Get People To Read And Respond To Emails

How To Choose The Right Influencers: A Guide

Influencer marketing can be an effective addition to an overall digital marketing strategy or a specific marketing campaign. A social...
How To Choose The Right Influencers: A Guide

Email Marketing Pros and Cons: A Brief Guide

Is email marketing effective? What are its specific applications? How does it fit in the overall digital marketing strategy of...
Pros and Cons of Email Marketing