The Pros of Email Marketing: Benefits
1. Inexpensive than Traditional Mail: One of the pros of email marketing is that it is cheaper than conventional marketing communications sent through traditional courier services. Because a lot of people have email accounts, there is an existing target audience.
2. Promotes Conversations with Customers: Using email can help build and maintain a relationship with customers by responding to their inquiries about products or providing after-sales support, as well as for providing promotional offers to support repeat sales.
3. A Tool for Outbound Marketing: One of the primary purposes of using emial as a medium for marketing communication is to support sales activities. Organizations can use emails to regularly offer sales promotions such as discounts and freebies, as well as provide announcements.
4. Suitable for In-Depth Conversations: Compared to app messaging, another advantage is that it allows longer messages, thus allowing detailed explanations or discussions about issues or concerns.
5. Integrates with Information Systems: Note that email applications can be integrated with information systems such as CRM or email management software for automation, tracking of incoming and outgoing messages, and maintenance of a recipient database.
The Cons of Email Marketing: Limitations
1. Requires a Solid Mailing List: One of the disadvantages of email marketing is that it depends on the existence and quality of the mailing list. There is a need to accumulate a list of email address to reach potential customers or maintain a relationship with existing ones.
2. Need to Observe Best Practices: Some of the best practices in email marketing include awareness of applicable anti-spam laws, skills in content writing and graphics design, and capabilities in writing effective sales pitch or marketing messages.
3. Can Incur Additional Costs: Integrating marketing activities through email with a CRM system or email management software means additional costs associated with software purchases, IT resources, and the hiring of specialized personnel.