Chinese billionaire Chris Xu founded Shein in 2008. It was originally named ZZKKO and was initially a drop shipping business […]
Marketing
The Apple Ecosystem Explained: Pros and Cons
Apple introduced the Apple Computer I in 1976 and followed suit with the introduction of the Macintosh in 1984. Three […]
SWOT Analysis of iPhone
The first generation of the iPhone was unveiled during the 2007 Macworld trade show. It was instrumental in ushering in […]
Marketing Mix: Importance and Criticisms
American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized brand names in the world. What started as a fashion doll in 1959 […]
Differentiation Strategy of Apple
Products from Apple seem to have low differentiation when viewed from the surface. After all, in taking into consideration alternative […]
Criticisms of Corporate Social Responsibility
A number of business organizations and trade or industry associations across the globe have embraced the importance of corporate social […]
Characteristics of Monopolistic Competition
Monopolistic competition is one of the four major types of market structures along side perfect competition, oligopoly, and monopoly. It […]
The Marketing Mix of McDonald’s
McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]
Bargaining Power of Buyers: Impacts, Factors, and Examples
The bargaining power of buyers is one of Porter’s Five Forces that can help businesses and researchers determine the level […]