A number of business organizations and trade or industry associations across the globe have now embraced the importance of corporate […]
Marketing
Pros and Cons of Price Bundling
Price bundling is a pricing strategy that involves combining two or more products in a single bundle so that the […]
Pricing Strategy of McDonald’s Corporation
Part of the appeal of fast-food restaurants is the relative affordability of their food and beverage offerings compared with other […]
The Marketing Mix of McDonald’s
McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]
SWOT Analysis for McDonald’s
McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. […]
SWOT Analysis of Amazon
Amazon is one of the Big Four tech companies in the United States. It is also one of the largest […]
Advantages and Disadvantages of Dynamic Pricing
Most pricing methods are fixed. However, for some companies and in certain situations, dynamic pricing provides notable advantages and benefits. […]
Uber SWOT Analysis
Computer programmer and StumbleUpon co-founder Garrett Camp and Red Swoosh co-founder Travis Kalanick founded Uber as Ubercab in 2009 with […]
Characteristics of Monopolistic Competition
Monopolistic competition is one of the four major types of market structures along side perfect competition, oligopoly, and monopoly. It […]
Reasons IKEA Is Affordable: A Concise Explainer
A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
