A customer relationship management system or CRM system is a specific application of information systems centered on managing the interaction of an organization with its current and potential customers using data analytics and automation tools. Hence, its purpose is to build and maintain relationship relationships with the customers. Purpose, Features, and Applications of a CRM […]
Tag Archives: Marketing
The Strategy and Success of Cirque du Soleil
The Canadian entertainment and traveling circus company Cirque du Soleil is one of the prime examples of an organization demonstrating the effectiveness of a strategy based on unlocking new market demand and making competition irrelevant. When the circus company was founded by former circus performer Guy Laliberté in 1984, it entered an industry characterized by […]
Difference Between Push Strategy and Pull Strategy
Both push strategy and pull strategy are business terms originating in logistics and supply chain management. These two concepts are also used in marketing, particularly in determining or evaluating distribution strategies. They essentially pertain to a specific approach of moving a product from the point of origin to the point of consumption. What is the […]
Criticisms of Corporate Social Responsibility
A number of business organizations and trade or industry associations across the globe have now embraced the importance of corporate social responsibility or CSR. By definition, a CSR is a concept pertaining to policies and practices directed toward the creation and realization of value for a broad range of stakeholders. Based on the socioeconomic model […]
What is the Purpose of After-Sales Service?
After-Sales service is an example of a sales promotion activity. By definition, it includes all business activities geared toward customer satisfaction beyond the point of sales. The Purposes and Benefits of After-Sales Service Below are the six major purposes and corresponding benefits of after-sales services: • To build and maintain a relationship with the customers: […]
Email Marketing Pros and Cons: A Brief Guide
The Pros of Email Marketing: Benefits 1. Inexpensive than Traditional Mail: One of the pros of email marketing is that it is cheaper than conventional marketing communications sent through traditional courier services. Because a lot of people have email accounts, there is an existing target audience. 2. Promotes Conversations with Customers: Using email can help […]
5 Tips for Effective and Successful Email Marketing
Below are five quick and easy-to-follow tips for effective and successful email marketing: 1. Personalization: Personalize the email by adding the name of the recipients on the subject line and the email body. Include additional but limited client-specific information. Maintain a personal tone to the marketing messages. 2. Incentives: Encourage people to subscribe to your […]