Moment marketing involves creating marketing messages and collaterals around a particular event or a trending topic to promote a brand […]
Marketing
Tips: How To Become An Influencer
Becoming an influencer seems to have become one of the primary goals of quite a handful of digital natives and […]
How To Choose The Right Influencers: A Guide
Influencer marketing can be an effective addition to an overall digital marketing strategy or a specific marketing campaign. A social […]
The Purpose of a CRM System
A customer relationship management system or CRM system is a specific application of information systems centered on managing the interaction […]
The Strategy and Success of Cirque du Soleil
The Canadian entertainment and traveling circus company Cirque du Soleil is one of the prime examples of an organization demonstrating […]
Difference Between Push Strategy and Pull Strategy
Both push strategy and pull strategy are business terms originating in logistics and supply chain management. These two concepts are […]
Criticisms of Corporate Social Responsibility
A number of business organizations and trade or industry associations across the globe have now embraced the importance of corporate […]
What is the Purpose of After-Sales Service?
After-Sales service is an example of a sales promotion activity. By definition, it includes all business activities geared toward customer […]
Email Marketing Pros and Cons: A Brief Guide
The Pros of Email Marketing: Benefits 1. Inexpensive than Traditional Mail: One of the pros of email marketing is that […]
5 Tips for Effective and Successful Email Marketing
Below are five quick and easy-to-follow tips for effective and successful email marketing: 1. Personalization: Personalize the email by adding […]
