A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
Marketing
Why Is Evian Water Expensive?
Evian is a French company involved in the bottled water business. It specifically bottles and markets mineral water sourced from […]
Pros And Cons Of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Pros And Cons Of Penetration Pricing Strategy
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
The Apple Ecosystem Explained: Pros and Cons
Apple introduced the Apple Computer I in 1976 and followed suit with the introduction of the Macintosh in 1984. Three […]
The Product Strategy Of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Pros And Cons Of Premium Pricing Strategy
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
The Pricing Strategy Of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why are they […]
Marketing Mix of Apple: 4Ps Analysis
No one can deny that Apple is one of the most successful tech companies and recognizable brands in the world. […]
Marketing Mix: Importance and Criticisms
American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
