Both push strategy and pull strategy are business terms originating in logistics and supply chain management. These two concepts are […]
Marketing
What is the Purpose of After-Sales Service?
After-Sales service is an example of a sales promotion activity. By definition, it includes all business activities geared toward customer […]
Email Marketing Pros and Cons: A Brief Guide
Is email marketing effective? What are its specific applications? How does it fit in the overall digital marketing strategy of […]
5 Tips for Effective and Successful Email Marketing
Below are five quick and easy-to-follow tips for effective and successful email marketing: 1. Personalization: Personalize the email by adding […]