McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]
Marketing
SWOT Analysis of McDonald’s
McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. […]
SWOT Analysis of Amazon
Amazon is one of the Big Four tech companies in the United States. It is also one of the largest […]
Dynamic Pricing Strategy: Advantages and Disadvantages
Most pricing methods are fixed. However, for some companies and in certain situations, dynamic pricing provides notable advantages and benefits. […]
SWOT Analysis of Uber
Computer programmer and StumbleUpon co-founder Garrett Camp and Red Swoosh co-founder Travis Kalanick founded Uber as Ubercab in 2009 with […]
Characteristics of Monopolistic Competition
Monopolistic competition is one of the four major types of market structures along side perfect competition, oligopoly, and monopoly. It […]
Reasons IKEA Is Affordable: A Concise Explainer
A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
Why Is Evian Water Expensive?
Evian is a French company involved in the bottled water business. It specifically bottles and markets mineral water sourced from […]
Pros and Cons of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Penetration Pricing Strategy: Advantages and Disadvantages
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]