Starbucks operates in an environment marked by intense competition due to the presence of other players offering alternative and even […]
Marketing
Pricing Strategy of Starbucks
A regular trip to Starbucks might be impractical for someone who is on a tight budget. After all, considering that […]
Promotion Strategy of Apple: Key Promotional Activities
Apple has a somewhat different approach to promoting its brand and specific products. It does not spend heavily on advertising […]
Distribution Strategy of Apple: Channels and Components
Apple products are everywhere. There are Apple users in parts of the world that have access to digital communication infrastructures. […]
Differentiation Strategy of Apple
Products from Apple seem to have low differentiation when viewed from the surface. After all, in taking into consideration alternative […]
Competitive Advantage of Apple
Apple is one of the largest tech companies and most valuable companies in the world. The company is behind some […]
SWOT Analysis of Shein
Chinese billionaire Chris Xu founded Shein in 2008. It was originally named ZZKKO and was initially a drop shipping business […]
Criticisms of Corporate Social Responsibility
A number of business organizations and trade or industry associations across the globe have now embraced the importance of corporate […]
Pros and Cons of Price Bundling
Price bundling is a pricing strategy that involves combining two or more products in a single bundle so that the […]
Pricing Strategy of McDonald’s Corporation
Part of the appeal of fast-food restaurants is the relative affordability of their food and beverage offerings compared with other […]