Both cost leadership and differentiation are two of the four Generic Strategies introduced by Michael E. Porter in his 1985 […]
Marketing
Advantages and Disadvantages of Differentiation
Differentiation is one of the four Generic Strategies introduced by Michael E. Porter alongside cost leadership and the two specific […]
Differentiation Strategy: How To Differentiate From The Competition
A differentiation strategy comprises all business-level decisions and initiatives aimed at developing and offering products that have qualities or unique […]
Difference Between Cost Focus and Differentiation Focus
Cost focus and differentiation focus are two of the four Generic Strategies developed and introduced by Michael E. Porter in […]
Bargaining Power of Buyers: Impacts, Factors, and Examples
The bargaining power of buyers is one of Porter’s Five Forces that can help businesses and researchers determine the level […]
Tips: Do’s and Don’ts of Moment Marketing
Moment marketing involves creating marketing messages and collaterals around a particular event or a trending topic to promote a brand […]
Tips: How To Become An Influencer
Becoming an influencer seems to have become one of the primary goals of quite a handful of digital natives and […]
How To Choose The Right Influencers: A Guide
Influencer marketing can be an effective addition to an overall digital marketing strategy or a specific marketing campaign. A social […]
The Purpose of a CRM System
A customer relationship management system or CRM system is a specific application of information systems centered on managing the interaction […]
The Strategy and Success of Cirque du Soleil
The Canadian entertainment and traveling circus company Cirque du Soleil is one of the prime examples of an organization demonstrating […]