The Canadian entertainment and traveling circus company Cirque du Soleil is one of the prime examples of an organization demonstrating the effectiveness of a strategy based on unlocking new market demand and making competition irrelevant. When the circus company was founded by former circus performer Guy Laliberté in 1984, it entered an industry characterized by […]
Category Archives: Business and Economics
Macroeconomics and Microeconomics: The Difference
Economics is divided into two main branches based on scope. These are macroeconomics and microeconomics. For starters, macroeconomics deals with the economy as a whole, while microeconomics focuses on the behavior of and interactions among firms and individuals. The Difference Between Macroeconomics and Microeconomics Macroeconomics studies the economy as a whole, particularly its structure, performance, […]
Red Flags: The Warning Signs of Investment Scams
The best way to avoid becoming a victim of one of those investment scams is to avoid them. However, this is easier said than done because some individuals or entities can be really convincing. Nonetheless, there are red flags or warning signs to look for to evaluate if a particular investment offering is legitimate or […]
Steve Jobs: Accomplishments and Contributions
Steve Jobs died on 5 October 2011 at the age of 56 due to pancreatic cancer. Despite his demise, his accomplishments and contributions in the fields of computer, consumer electronics technology, and business have left a lasting legacy. The Jobs Legacy: Accomplishments and Contributions of Steve Jobs Founded Apple and a Key Contributor to Microcomputer […]
Cash Accounting vs. Accrual Accounting
There are two general methods of accounting: cash accounting or cash basis accounting and accrual accounting or accrual basis accounting. The cash basis method involves recording revenue when cash is received and recording expenses when they are paid. On the other hand, in the accrual basis method, revenue is recorded only when it is actually […]
Review: Pros and Cons of PayPal as a Payment Processor
PayPal is an online payment system owned and operated by the American company PayPal Holdings Inc. It specifically provides online money transfers while also operating as a payment processor or payment gateway for individual online vendors, electronic commerce businesses, auction websites, and other commercial uses. A Concise Review of PayPal as a Payment Processor for […]
AvaTrade Review: Quick Pros and Cons
AvaTrade is an online trading company founded in 2006 and headquartered in Dublin, Ireland. It provides four trading instruments and investment products to include retail forex trading, CFD, options, and cryptocurrencies. Furthermore, the company targets over 150 countries, thus making trading available for individual users around the world. A Concise Review of AvaTrade Trading Platform […]
Review: eToro Trading and Investment Platform
eToro is a fintech company that provides social trading and asset brokerage services. Established in 2007 and headquartered in Cyprus, the United Kingdom, and Israel, it now has more than 10 million clients across the world. The company specifically operates an online trading platform accessible via a native web browser or a mobile app via […]
Pros and Cons of Retail Forex Trading
The foreign exchange market or forex is a decentralized global market involved with the trading of currencies. Within the market is a small segment composed of individuals who speculate on the exchange rate between different currencies through brokerage companies. This segment is called retail forex trading. What Are The Advantages and Disadvantages of Retail Foreign […]
Supply-Side Economics vs. Demand-Side Economics
Two competing macroeconomic theories dominate modern economic policies and the field of political economy. These are supply-side economics and demand-side economics. Supply-side economics is a macroeconomic theory arguing that economic growth is made possible through programs or initiatives aimed at promoting production and thus, flooding the market with supplies of products goods and services. On […]