On-demand and over-the-top television and movie content streaming services have replaced free-to-air broadcast television and cable television. Netflix is arguably […]
Business and Economics
Marketing Mix of Apple: 4Ps Analysis
No one can deny that Apple is one of the most successful tech companies and recognizable brands in the world. […]
Marketing Mix: Importance and Criticisms
American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
The Marketing Mix of Starbucks
Starbucks Coffee Company remains the largest chain of coffee shops in the world and the leader in the second wave […]
Investing In The Stock Market: Pros And Cons
The stock market provides individuals and institutions with one of the ways to build wealth or meet their medium-term to […]
How To Get People To Read And Respond To Emails
Despite being one of the standard mediums of workplace communication, email often suffers considerable neglect. Some have a high tendency […]
Difference Between Cost Leadership and Differentiation
Both cost leadership and differentiation are two of the four Generic Strategies introduced by Michael E. Porter in his 1985 […]
Advantages and Disadvantages of Differentiation
Differentiation is one of the four Generic Strategies introduced by Michael E. Porter alongside cost leadership and the two specific […]
Differentiation Strategy: How To Differentiate From The Competition
A differentiation strategy comprises all business-level decisions and initiatives aimed at developing and offering products that have qualities or unique […]
Difference Between Cost Focus and Differentiation Focus
Cost focus and differentiation focus are two of the four Generic Strategies developed and introduced by Michael E. Porter in […]
