Difference Between Marketing and Sales

Difference Between Marketing and Sales

Both marketing and sales are important and related components of a business operation aimed at bringing goods or services to the consumers. However, despite having the same goal and some overlaps, as well as the necessity of close integration between the two, marketing and sales are inherently different in terms of their core principles and […]

The Instant Gratification Monkey

The Instant Gratification Monkey

The Instant Gratification Monkey is a concept introduced by blogger Tim Urban that represents a part of the brain that interferes with rational decision-making. Specifically, this figurative creature is the reason why people procrastinate, particularly by compelling individuals to desire to experience pleasure or fulfillment without delay or deferment instead of focusing on accomplishing a […]

What is Jekyll and Hyde Leadership?

What is Jekyll and Hyde Leadership?

In their article published in the Journal of Leadership & Organizational Studies, researchers Jessie Lee, Gang Wang, and Ronald F. Piccolo introduced the concept of Jekyll and Hyde Leadership in a multilevel and multi-sample examination of charisma and abuse on follower and team outcomes. Take note that “Jekyll” and “Hyde” are two fictional characters from […]

Management and Leadership: The Difference

Management vs. Leadership: The Difference

The words “management” and “leadership” are often used interchangeably in casual conversations. However, several scholars in the fields of business and leadership studies have argued that these two concepts have different meanings and thus, different usage. What Is The Difference Between Management and Leadership? In his 1977 article, Abraham Zaleznik, a leading scholar and educator […]

Distributive Bargaining vs. Integrative Negotiation

Distributive Bargaining vs. Integrative Negotiation

Distributive bargaining and integrative bargaining are two primary types of strategy used in negotiation or conflict resolution. Take note that these two strategies are inherently different from one another in terms of principles, approach or the involved processes, as well as negotiation outcomes The Difference Between Distributive Bargaining and Integrative Negotiation Distributive bargaining is a […]

What is a White Paper?

What is a White Paper: Definition and Application

Definitions of a White Paper A white paper is a type of nonfiction literature or more appropriately, an authoritative report prepared by a government agency or a non-government entity to inform target readers about a complex issue and explain their position on the matter. The term “white paper” originated with the government of the United […]

The Purpose of Monetary Policy

The Purpose of Monetary Policy

A monetary policy is a macroeconomic tool used by governments through their respective monetary authorities to influence economic growth. Take note that depending on the country, a monetary authority can either be a central bank, a currency board, or another government-appointed regulatory body. The primary purpose of a monetary policy is to expand or contract […]

What is the Purpose of After-Sales Service?

After-Sales service is an example of a sales promotion activity. By definition, it includes all business activities geared toward customer satisfaction beyond the point of sales. The Purposes and Benefits of After-Sales Service Below are the six major purposes and corresponding benefits of after-sales services: • To build and maintain a relationship with the customers: […]

Drawbacks and Risks of Crowdfunding

Drawbacks and Risks of Crowdfunding

Crowdfunding has several benefits that correspond to numerous applications. However, this alternative type of funding has disadvantages or more specifically, drawbacks and risks. Disadvantages and Criticisms: Drawbacks and Risks of Crowdfunding • Projects need to be compelling enough to gain public interest and draw funding from the crowd. Fund seekers need to provide a viable […]

Crowdfunding: Applications and Benefits

Crowdfunding: Applications and Benefits

Despite criticisms and risks, the advantages or benefits of crowdfunding has brought forth numerous applications and corresponding gains to both fund seekers and funders. The Applications of Crowdfunding Crowdfunding has been applied for various purposes. Take note of the following: • An alternative financing option that serves as a source of initial capital for startup […]