The arrival of Shein in the clothing and apparel scene is quite disruptive. It is the first fast-fashion retailer with […]
Articles
The Design Philosophy of Apple: Key Design Principles
Design is critical to the product strategy and overall marketing strategy of Apple. Its design choices have not only reinforced […]
How Apple Builds and Maintains Customer Loyalty
Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized names in the world. What started as a fashion doll in 1959 eventually […]
Apple and Event Marketing
Event marketing is a promotional activity that involves hosting or participating in an event to showcase a new product, inform […]
Marketing Lessons from Apple
Apple is a master marketer. This is demonstrated through its reputation as one of the most valuable companies in the […]
Social Media Strategy of Apple
Apple has a strong online presence. However, compared to other companies and even tech giants, it is not as active […]
Apple and Buzz Marketing
Creating buzz around its products or its brand is one of the notable strengths of Apple. Buzz marketing has become […]
Apple and Influencer Marketing
Influencer marketing has become a popular form of digital marketing for different companies and brands of all sizes. It involves […]
The PR Strategy of Apple
Apple has a different approach to marketing. It does not spend too much on advertising unlike its competitors and other […]
