Amazon is the largest online retailer and one of the most recognizable brands in the world. However, it is not […]
Management
Reasons IKEA Is Affordable: A Concise Explainer
A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
SWOT Analysis of IKEA
The Swedish-founded and Dutch-headquartered multinational conglomerate IKEA has become one of the most recognized brands in the world thanks to […]
Pros And Cons Of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Pros And Cons Of Penetration Pricing Strategy
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
The Product Strategy Of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Pros And Cons Of Premium Pricing Strategy
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
The Pricing Strategy Of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why are they […]
Netflix SWOT Analysis: A Brief Report
On-demand and over-the-top television and movie content streaming services have replaced free-to-air broadcast television and cable television. Netflix is arguably […]
Marketing Mix of Apple: 4Ps Analysis
No one can deny that Apple is one of the most successful tech companies and recognizable brands in the world. […]
