The Five-Stage Change Curve Model developed and introduced by Jeanie Daniel Duck provides a framework for predicting and analyzing organizational […]
Management
Porter’s 5 Forces Analysis of The Coca-Cola Company
The Coca-Cola Company is one of those business success stories that demonstrate the internationalization and globalization of American business. However, […]
Pros and Cons of Corporate Social Responsibility
American philosopher and business professor R. Edward Freeman introduced the stakeholder theory of corporate governance in 1984 and argued that […]
Criticisms of Corporate Social Responsibility
A number of business organizations and trade or industry associations across the globe have now embraced the importance of corporate […]
Pros and Cons of Price Bundling
Price bundling is a pricing strategy that involves combining two or more products in a single bundle so that the […]
Pricing Strategy of McDonald’s Corporation
Part of the appeal of fast-food restaurants is the relative affordability of their food and beverage offerings compared with other […]
The Marketing Mix of McDonald’s
McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]
SWOT Analysis for McDonald’s
McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. […]
SWOT Analysis of Amazon
Amazon is one of the Big Four tech companies in the United States. It is also one of the largest […]
Advantages and Disadvantages of Dynamic Pricing
Most pricing methods are fixed. However, for some companies and in certain situations, dynamic pricing provides notable advantages and benefits. […]
