Chinese billionaire Chris Xu founded Shein in 2008. It was originally named ZZKKO and was initially a drop shipping business […]
Management
Porter’s Five Forces Analysis of Nike
Nike continues to dominate the sportswear market and the more specific sports equipment market. It also remains a significant competitor […]
Porter’s Five Forces Analysis of Zara
Zara is one of the largest clothing and apparel retailers in the world in terms of sales. It is also […]
Supply Chain Strategy of Apple
Part of the success of Apple and one of the sources of its competitive advantage that enables it to manage […]
Porter’s Five Forces Analysis of Tesla
Tesla did not invent electric vehicles but it has succeeded in developing relevant technologies further to bring these vehicles to […]
SWOT Analysis of iPhone
The first generation of the iPhone was unveiled during the 2007 Macworld trade show. It was instrumental in ushering in […]
Threat of Substitutes: Impacts, Factors, and Examples
One of the Five Forces identified by Michael E. Porter that can shape competition and determine the intensity of the […]
Threat of New Entrants: Impacts and Factors
Michael E. Porter introduced the threat of new entrants as one of Porter’s Five Forces that shape the competitive environment […]
Marketing Mix: Importance and Criticisms
American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized brand names in the world. What started as a fashion doll in 1959 […]