A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
Management
SWOT Analysis of IKEA
The Swedish-founded and Dutch-headquartered multinational conglomerate IKEA has become one of the most recognized brands in the world thanks to […]
Pros and Cons of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Penetration Pricing Strategy: Advantages and Disadvantages
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
The Product Strategy of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Premium Pricing Strategy: Advantages and Disadvantages
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
The Pricing Strategy of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why are they […]
SWOT Analysis of Netflix
On-demand and over-the-top television and movie content streaming services have replaced free-to-air broadcast television and cable television. Netflix is arguably […]
Porter’s Five Forces Analysis of Apple
There is no doubt that Apple is one of the most successful tech companies. The key components of its business […]
Marketing Mix of Apple: 4Ps Analysis
No one can deny that Apple is one of the most successful tech companies and recognizable brands in the world. […]
