Nvidia reached an unprecedented market valuation of roughly USD 5.05 trillion after its shares climbed to USD 207.86 on 29 […]
Company Profile
Apple and Buzz Marketing
Creating buzz around its products or its brand is one of the notable strengths of Apple. Buzz marketing has become […]
How Apple Builds and Maintains Customer Loyalty
Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
The Apple Ecosystem Explained: Pros and Cons
Apple introduced the Apple Computer I in 1976 and followed suit with the introduction of the Macintosh in 1984. Three […]
Why is Truth Social Struggling to Attract Advertisers?
Trump Media & Technology Group, the startup company that owns and operates the social media platform Truth Social, has not […]
IBM Fired 8000 Individuals Due to AI—Then Hired As Many Due To AI
In 2023, IBM laid off around 8000 individuals, mostly from its human resources division tasked to perform support functions. This […]
SWOT Analysis of Shein
Chinese billionaire Chris Xu founded Shein in 2008. It was originally named ZZKKO and was initially a drop shipping business […]
Why Did 23andMe File for Bankruptcy? What Does This Mean for Its Customers?
The biotechnology company 23andMe was founded in 2006 with the goal of increasing access to direct-to-consumer genetic testing for ancestry […]
Porter’s Five Forces Analysis of Shein
Shein has become one of the largest fashion brands in the world and one of the market leaders in the […]
Marketing Lessons from Apple
Apple is a master marketer. This is demonstrated through its reputation as one of the most valuable companies in the […]