Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
Society
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized names in the world. What started as a fashion doll in 1959 eventually […]
The CSR Strategy of Nike
Nike is not only the largest supplier of sportswear in the world. It is also one of the prime examples […]
The CSR Strategy of Starbucks
Starbucks has a long history of developing and implementing programs and more specific initiatives centered on fulfilling its corporate social […]
The CSR Strategy of Apple
Apple founder and former chief executive Steve Jobs did not believe in corporate social responsibility or CSR. He believed that […]
History in Brief: Origin of International Women’s Day
March 8 of each year marks the celebration of International Women’s Day. This special date serves as a reminder of […]
Etymology: Origin of the Word “Manila”
Ever wondered how Manila got its name? There have been several assumptions and contentions relating to the origin of the […]
What is the Difference Between Sex and Gender and Why Does it Matter?
Several advocacy organizations, health researchers, and even international and supranational organizations have made substantial efforts to communicate the difference between […]
Causes of Traffic Congestion
Traffic congestion is a problem. No one likes being stuck in traffic. It is unproductive and costs individuals and businesses […]
Economic Costs of Inefficient Transportation
Transportation is critical for economic growth. But inefficiencies in transportation systems and traditional modes of transport have macroeconomic and microeconomic […]
