Apple is a household name. It is behind some of the most iconic products of the modern digital age. These […]
Business and Economics
Macroeconomics and Microeconomics: The Difference
Economics is divided into two main branches based on scope. These are macroeconomics and microeconomics. For starters, macroeconomics deals with […]
TIPS: How to Achieve Competitive Advantage?
How can a business outcompete its competitors? What are the ways a business can achieve a competitive advantage? What are […]
The Purpose of Monetary Policy
A monetary policy is a macroeconomic tool used by governments through their respective monetary authorities to influence economic growth. Take […]
The Benefits of Open Office Spaces
Open office spaces have received criticisms due to their limitations or problems and disadvantages. However, in some circumstances, an open-office […]
Cash Accounting vs Accrual Accounting
There are two general methods of accounting: cash accounting or cash basis accounting and accrual accounting or accrual basis accounting. […]
5 Tips for Effective and Successful Email Marketing
Below are five quick and easy-to-follow tips for effective and successful email marketing: 1. Personalization: Personalize the email by adding […]
Email Marketing Pros and Cons: A Brief Guide
Is email marketing effective? What are its specific applications? How does it fit in the overall digital marketing strategy of […]
SWOT Analysis of Netflix
On-demand and over-the-top television and movie content streaming services have replaced free-to-air broadcast television and cable television. Netflix is arguably […]
Porter’s Five Forces Analysis of Nike
Nike continues to dominate the sportswear market and the more specific sports equipment market. It also remains a significant competitor […]