Milton Friedman was an American economist who won the Nobel Memorial Prize in Economic Sciences in 1976 for his research […]
Business and Economics
Types of Market Structures
Market structures represent the economic environment in which firms or businesses operate and compete with one another. A particular industry […]
Threat of New Entrants: Impacts and Factors
Michael E. Porter introduced the threat of new entrants as one of Porter’s Five Forces that shape the competitive environment […]
Marketing Mix: Importance and Criticisms
American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized brand names in the world. What started as a fashion doll in 1959 […]
Bargaining Power of Suppliers: Impacts and Factors
The bargaining power of suppliers represents the specific forces stemming from the market of inputs that can affect a business […]
Differentiation Strategy of Apple
Products from Apple seem to have low differentiation when viewed from the surface. After all, in taking into consideration alternative […]
Criticisms of Corporate Social Responsibility
A number of business organizations and trade or industry associations across the globe have embraced the importance of corporate social […]
Monopolistic Competition: Advantages and Disadvantages
Markets considered under a monopolistic competition structure are common in market and mixed market economies. The smartphone market is a […]
The Marketing Mix of McDonald’s
McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]