Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
Business and Economics
The Pricing Strategy of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why exactly are […]
Marketing Strategy of Starbucks: Marketing Mix
Starbucks Coffee Company remains the largest chain of coffee shops in the world and the leader in the second wave […]
Investing In The Stock Market: Pros And Cons
The stock market provides individuals and institutions with one of the ways to build wealth or meet their medium-term to […]
How To Get People To Read And Respond To Emails
Despite being one of the standard mediums of workplace communication, email often suffers considerable neglect. Some have a high tendency […]
Applications of Transformational Leadership
Remember that fundamental to the advantages of transformational leadership is the need to empower the people to promote change while […]
Characteristics of a Transactional Leader
When compared with a transformational leader who focuses on creating a vision, promoting collaboration, and spearheading change, a transactional leader […]
Characteristics of a Transformational Leader
A transformational leader is an individual in a leadership position who employs leadership strategies and specific mechanisms aimed at building […]
Tips: Do’s and Don’ts of Moment Marketing
Moment marketing involves creating marketing messages and collaterals around a particular event or a trending topic to promote a brand […]
Tips: How To Become An Influencer
Becoming an influencer seems to have become one of the primary goals of quite a handful of digital natives and […]