A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
Articles
Pros and Cons of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Penetration Pricing Strategy: Advantages and Disadvantages
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
The Product Strategy of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Premium Pricing Strategy: Advantages and Disadvantages
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
The Pricing Strategy of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why exactly are […]
Review Of Stage Manager On iPadOS: Pros And Cons
The introduction of the iPadOS 16 at the 2022 Worldwide Developers Conference of Apple on 6 June 2022 came with […]
iPadOS Review: The Pros and Cons
The iPadOS is an operating system developed by Apple based on iOS and specifically for the iPad line of tablet […]
M1 Mac Mini (2020) Quick Review: Pros and Cons
The fifth-generation Mac Mini or the M1 Mac Mini is a small desktop computer introduced by Apple in November 2020 […]
Marketing Strategy of Starbucks: Marketing Mix
Starbucks Coffee Company remains the largest chain of coffee shops in the world and the leader in the second wave […]