The first generation of the iPhone was unveiled during the 2007 Macworld trade show. It was instrumental in ushering in […]
Major Arguments About Abortion: Pros and Cons
Abortion has been an intensely debated and polarizing topic. Those who argue in favor of legalizing abortion ground their reasoning […]
Threat of Substitutes: Impacts, Factors, and Examples
One of the Five Forces identified by Michael E. Porter that can shape competition and determine the intensity of the […]
Major Works of Milton Friedman
Milton Friedman was an American economist who won the Nobel Memorial Prize in Economic Sciences in 1976 for his research […]
Types of Market Structures
Market structures represent the economic environment in which firms or businesses operate and compete with one another. A particular industry […]
Threat of New Entrants: Impacts and Factors
Michael E. Porter introduced the threat of new entrants as one of Porter’s Five Forces that shape the competitive environment […]
Marketing Mix: Importance and Criticisms
American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
Amazon Music Quick Review: Pros and Cons
Competing in the music streaming market is Amazon Prime. This brand represents the dedicated music streaming platform and online music […]
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized brand names in the world. What started as a fashion doll in 1959 […]
Advantages and Disadvantages of MP4
MPEG-4 Part 14 or MP4 is a container format for storing audio and video, and other data like images and […]