One of the macroeconomic indicators used to measure the economic performance of a particular jurisdiction is its gross domestic product […]
Markets
The Business of Amazon: What Exactly Does It Do?
Amazon is the largest online retailer and one of the most recognizable brands in the world. However, it is not […]
SWOT Analysis of IKEA
The Swedish-founded and Dutch-headquartered multinational conglomerate IKEA has become one of the most recognized brands in the world thanks to […]
Why Is Evian Water Expensive?
Evian is a French company involved in the bottled water business. It specifically bottles and markets mineral water sourced from […]
SWOT Analysis of Netflix
On-demand and over-the-top television and movie content streaming services have replaced free-to-air broadcast television and cable television. Netflix is arguably […]
Porter’s Five Forces Analysis of Apple
There is no doubt that Apple is one of the most successful tech companies. The key components of its business […]
Advantages and Disadvantages of Differentiation
Differentiation is one of the four Generic Strategies introduced by Michael E. Porter alongside cost leadership and the two specific […]
Differentiation Strategy: How To Differentiate From The Competition
A differentiation strategy comprises all business-level decisions and initiatives aimed at developing and offering products that have qualities or unique […]
Difference Between Cost Focus and Differentiation Focus
Cost focus and differentiation focus are two of the four Generic Strategies developed and introduced by Michael E. Porter in […]
Cost Leadership Strategy: Definition, Dimensions, and Examples
Cost leadership is a position in which a business organization or firm achieves cost-efficiency that enables it to present itself […]