Abortion has been an intensely debated and polarizing topic. Those who argue in favor of legalizing abortion ground their reasoning […]
Society
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized brand names in the world. What started as a fashion doll in 1959 […]
Economic Costs of Inefficient Transportation
Transportation is critical for economic growth. But inefficiencies in transportation systems and traditional modes of transport have macroeconomic and microeconomic […]
The CSR Strategy of Nike
Nike is not only the largest supplier of sportswear in the world. It is also one of the prime examples […]
How Apple Builds and Maintains Customer Loyalty
Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
Pros and Cons of Corporate Social Responsibility
American philosopher and business professor R. Edward Freeman introduced the stakeholder theory of corporate governance in 1984 and argued that […]
The CSR Strategy of Apple
Apple founder and former chief executive Steve Jobs did not believe in corporate social responsibility or CSR. He believed that […]
The CSR Strategy of Starbucks
Starbucks has a long history of developing and implementing programs and more specific initiatives centered on fulfilling its corporate social […]
The Shopping Cart Theory: Explained
It was in 1937 when American supermarket chain owner Sylvan Goldman desired to replace shopping baskets with wheeled carts that […]
Etymology: Origin of the Word “Manila”
Ever wondered how Manila got its name? There have been several assumptions and contentions relating to the origin of the […]