Both push strategy and pull strategy are business terms originating in logistics and supply chain management. These two concepts are […]
Articles
SWOT Analysis of Amazon
Amazon is one of the Big Four tech companies in the United States. It is also one of the largest […]
Logistics Flows: Inbound, Outbound, and Reverse
Logistics flows pertain to the movement and direction of the goods, items, or information within the supply chain or more […]
Apple and Event Marketing
Event marketing is a promotional activity that involves hosting or participating in an event to showcase a new product, inform […]
Drawbacks of Continuously Variable Transmission
Continuously variable transmission or CVT is a type of automatic transmission with several benefits or advantages stemming from its gearless […]
Distribution Strategy of McDonald’s Corporation
McDonald’s Corporation has a global footprint that has made it one of the most successful American companies in the world […]
Social Media Strategy of Apple
Apple has a strong online presence. However, compared to other companies and even tech giants, it is not as active […]
What is Jekyll and Hyde Leadership?
In their article published in the Journal of Leadership & Organizational Studies, researchers Jessie Lee, Gang Wang, and Ronald F. […]
Porter’s Five Forces Analysis of Netflix
Netflix has disrupted the movie and television industries. It is one of the pioneers in providing on-demand video streaming services. […]
Factors Influencing the Intensity of Competitive Rivalry
Michael E. Porter identified the intensity of competitive rivalry or the competition in a particular industry or market as one […]