Event marketing is a promotional activity that involves hosting or participating in an event to showcase a new product, inform […]
Business
Distribution Strategy of McDonald’s Corporation
McDonald’s Corporation has a global footprint that has made it one of the most successful American companies in the world […]
Social Media Strategy of Apple
Apple has a strong online presence. However, compared to other companies and even tech giants, it is not as active […]
Porter’s Five Forces Analysis of Netflix
Netflix has disrupted the movie and television industries. It is one of the pioneers in providing on-demand video streaming services. […]
Factors Influencing the Intensity of Competitive Rivalry
Michael E. Porter identified the intensity of competitive rivalry or the competition in a particular industry or market as one […]
Competitive Advantage of Tesla
The appeal of electric vehicles has grown substantially over the years and they will become more popular in the years […]
Distribution Strategy of Samsung: Principles and Channels
Samsung products are available in more than 200 countries around the globe. It has become a household name due to […]
Competitive Advantage of Apple
Apple is one of the largest tech companies and most valuable companies in the world. The company is behind some […]
Pros and Cons of Corporate Social Responsibility
American philosopher and business professor R. Edward Freeman introduced the stakeholder theory of corporate governance in 1984 and argued that […]
Advantages and Disadvantages of Differentiation
Differentiation is one of the four Generic Strategies introduced by Michael E. Porter alongside cost leadership and the two specific […]