The appeal of electric vehicles has grown substantially over the years and they will become more popular in the years […]
Business
How Apple Builds and Maintains Customer Loyalty
Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
Distribution Strategy of Samsung: Principles and Channels
Samsung products are available in more than 200 countries around the globe. It has become a household name due to […]
Competitive Advantage of Apple
Apple is one of the largest tech companies and most valuable companies in the world. The company is behind some […]
Porter’s Five Forces Analysis of PepsiCo
The Coca-Cola Company dominates the United States market and other regional markets. However, PepsiCo dominates other territories including the overall […]
Pros and Cons of Corporate Social Responsibility
American philosopher and business professor R. Edward Freeman introduced the stakeholder theory of corporate governance in 1984 and argued that […]
Advantages and Disadvantages of Differentiation
Differentiation is one of the four Generic Strategies introduced by Michael E. Porter alongside cost leadership and the two specific […]
Pricing Strategy of Tesla
Tesla vehicles and other products like batteries and solar power systems are considerably more expensive than their counterparts and substitute […]
Difference Between Cost Leadership and Differentiation
Both cost leadership and differentiation are two of the four Generic Strategies introduced by Michael E. Porter in his 1985 […]
The CSR Strategy of Apple
Apple founder and former chief executive Steve Jobs did not believe in corporate social responsibility or CSR. He believed that […]