American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
Business
Marketing Strategy of Starbucks: Marketing Mix
Starbucks Coffee Company remains the largest chain of coffee shops in the world and the leader in the second wave […]
How To Get People To Read And Respond To Emails
Despite being one of the standard mediums of workplace communication, email often suffers considerable neglect. Some have a high tendency […]
SWOT Analysis of TikTok
Chinese company ByteDance Ltd. launched TikTok for the iOS and Android mobile operating systems in 2017. It was positioned as […]
SWOT Analysis of Tesla
Tesla was founded in 2003 by American engineers and entrepreneurs Martin Eberhard and Marc Tarpenning as an automaker dedicated to […]
Difference Between Cost Leadership and Differentiation
Both cost leadership and differentiation are two of the four Generic Strategies introduced by Michael E. Porter in his 1985 […]
Advantages and Disadvantages of Differentiation
Differentiation is one of the four Generic Strategies introduced by Michael E. Porter alongside cost leadership and the two specific […]
Differentiation Strategy: How To Differentiate From The Competition
A differentiation strategy comprises all business-level decisions and initiatives aimed at developing and offering products that have qualities or unique […]
Difference Between Cost Focus and Differentiation Focus
Cost focus and differentiation focus are two of the four Generic Strategies developed and introduced by Michael E. Porter in […]
Cost Leadership Strategy: Definition, Dimensions, and Examples
Cost leadership is a position in which a business organization or firm achieves cost-efficiency that enables it to present itself […]