Price bundling is a pricing strategy that involves combining two or more products in a single bundle so that the […]
Management
Pricing Strategy of McDonald’s Corporation
Part of the appeal of fast-food restaurants is the relative affordability of their food and beverage offerings compared with other […]
Dynamic Pricing Strategy: Advantages and Disadvantages
Most pricing methods are fixed. However, for some companies and in certain situations, dynamic pricing provides notable advantages and benefits. […]
Strategic Purpose of Mergers and Acquisitions
Mergers and acquisitions collectively constitute a term for a particular strategy aimed at achieving specific business goals and objectives. Understanding […]
The Business of Amazon: What Exactly Does It Do?
Amazon is the largest online retailer and one of the most recognizable brands in the world. However, it is not […]
Reasons IKEA Is Affordable: A Concise Explainer
A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
Pros and Cons of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Penetration Pricing Strategy: Advantages and Disadvantages
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
The Product Strategy of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Premium Pricing Strategy: Advantages and Disadvantages
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]