Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]
Management
Penetration Pricing Strategy: Advantages and Disadvantages
Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
The Product Strategy of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Premium Pricing Strategy: Advantages and Disadvantages
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
The Pricing Strategy of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why exactly are […]
Marketing Strategy of Starbucks: Marketing Mix
Starbucks Coffee Company remains the largest chain of coffee shops in the world and the leader in the second wave […]
How To Get People To Read And Respond To Emails
Despite being one of the standard mediums of workplace communication, email often suffers considerable neglect. Some have a high tendency […]
Applications of Transformational Leadership
Remember that fundamental to the advantages of transformational leadership is the need to empower the people to promote change while […]
Characteristics of a Transactional Leader
When compared with a transformational leader who focuses on creating a vision, promoting collaboration, and spearheading change, a transactional leader […]
Characteristics of a Transformational Leader
A transformational leader is an individual in a leadership position who employs leadership strategies and specific mechanisms aimed at building […]