There are two general methods of accounting: cash accounting or cash basis accounting and accrual accounting or accrual basis accounting. […]
Business
5 Tips for Effective and Successful Email Marketing
Below are five quick and easy-to-follow tips for effective and successful email marketing: 1. Personalization: Personalize the email by adding […]
Email Marketing Pros and Cons: A Brief Guide
Is email marketing effective? What are its specific applications? How does it fit in the overall digital marketing strategy of […]
SWOT Analysis of Netflix
On-demand and over-the-top television and movie content streaming services have replaced free-to-air broadcast television and cable television. Netflix is arguably […]
Porter’s Five Forces Analysis of Nike
Nike continues to dominate the sportswear market and the more specific sports equipment market. It also remains a significant competitor […]
Steve Jobs: Accomplishments and Contributions
Steve Jobs died on 5 October 2011 at the age of 56 due to pancreatic cancer. Despite his demise, his […]
What is the Purpose of After-Sales Service?
After-Sales service is an example of a sales promotion activity. By definition, it includes all business activities geared toward customer […]
Authoritarian Leadership: The Pros and Cons
The Pros: Strengths and Advantages of Authoritarian Leadership 1. Pressure is Placed on the Leader Alone: One of the strengths […]
The Purpose of a CRM System
A customer relationship management system or CRM system is a specific application of information systems centered on managing the interaction […]
Difference Between Marketing and Sales
Both marketing and sales are important and related components of a business operation aimed at bringing goods or services to […]