The extensive and diverse product portfolio of Samsung Electronics has made it one of the major players in the consumer […]
Business
Difference Between Cost Focus and Differentiation Focus
Cost focus and differentiation focus are two of the four Generic Strategies developed and introduced by Michael E. Porter in […]
SWOT Analysis of Tesla
Tesla was founded in 2003 by American engineers and entrepreneurs Martin Eberhard and Marc Tarpenning as an automaker dedicated to […]
What is a White Paper: Definition and Application
Definitions of a White Paper A white paper is a type of nonfiction literature or more appropriately, an authoritative report […]
The Design Philosophy of Apple: Key Design Principles
Design is critical to the product strategy and overall marketing strategy of Apple. Its design choices have not only reinforced […]
The CSR Strategy of Nike
Nike is not only the largest supplier of sportswear in the world. It is also one of the prime examples […]
Difference Between Push Strategy and Pull Strategy
Both push strategy and pull strategy are business terms originating in logistics and supply chain management. These two concepts are […]
SWOT Analysis of Amazon
Amazon is one of the Big Four tech companies in the United States. It is also one of the largest […]
Logistics Flows: Inbound, Outbound, and Reverse
Logistics flows pertain to the movement and direction of the goods, items, or information within the supply chain or more […]
Apple and Event Marketing
Event marketing is a promotional activity that involves hosting or participating in an event to showcase a new product, inform […]