American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
Management
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized brand names in the world. What started as a fashion doll in 1959 […]
Bargaining Power of Suppliers: Impacts and Factors
The bargaining power of suppliers represents the specific forces stemming from the market of inputs that can affect a business […]
Differentiation Strategy of Apple
Products from Apple seem to have low differentiation when viewed from the surface. After all, in taking into consideration alternative […]
Criticisms of Corporate Social Responsibility
A number of business organizations and trade or industry associations across the globe have embraced the importance of corporate social […]
The Marketing Mix of McDonald’s
McDonald’s has developed a core marketing strategy founded on its “Think Global, Act Local” concept. It has become some sort […]
Bargaining Power of Buyers: Impacts, Factors, and Examples
The bargaining power of buyers is one of Porter’s Five Forces that can help businesses and researchers determine the level […]
SWOT Analysis of McDonald’s
McDonald’s represents one of the best examples of American globalization. It also exemplifies the advantages of a franchising business model. […]
Porter’s Five Forces Analysis of OpenAI
OpenAI is at the forefront of some of the most important developments in artificial intelligence. It is responsible for developing […]
Porter’s Five Forces Analysis: Drawbacks and Limitations
The Five Forces Model is an analytical framework first introduced by Harvard business professor and management consultant Michael E. Porter. […]