Event marketing is a promotional activity that involves hosting or participating in an event to showcase a new product, inform […]
Management
Distribution Strategy of McDonald’s Corporation
McDonald’s Corporation has a global footprint that has made it one of the most successful American companies in the world […]
Social Media Strategy of Apple
Apple has a strong online presence. However, compared to other companies and even tech giants, it is not as active […]
What is Jekyll and Hyde Leadership?
In their article published in the Journal of Leadership & Organizational Studies, researchers Jessie Lee, Gang Wang, and Ronald F. […]
Apple and Buzz Marketing
Creating buzz around its products or its brand is one of the notable strengths of Apple. Buzz marketing has become […]
Porter’s Five Forces Analysis of Netflix
Netflix has disrupted the movie and television industries. It is one of the pioneers in providing on-demand video streaming services. […]
Factors Influencing the Intensity of Competitive Rivalry
Michael E. Porter identified the intensity of competitive rivalry or the competition in a particular industry or market as one […]
Competitive Advantage of Tesla
The appeal of electric vehicles has grown substantially over the years and they will become more popular in the years […]
How Apple Builds and Maintains Customer Loyalty
Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
Porter’s Five Forces Model: Benefits and Applications
Although it has some drawbacks and limitations, it is still impossible to discredit the benefits and practical applications of the […]