An investigation by Public Eye, a non-profit human rights organization based in Switzerland, detailed extensive sugar content in Cerelac, a […]
Marketing
Apple and Buzz Marketing
Creating buzz around its products or its brand is one of the notable strengths of Apple. Buzz marketing has become […]
Apple and Samsung Issue Legal Notices to Xiaomi Over Disparaging Ads in India
Apple and Samsung have formally issued cease-and-desist notices to Xiaomi in India after the Chinese manufacturer launched advertising campaigns that […]
How Apple Builds and Maintains Customer Loyalty
Apple does not have a dedicated and centralized customer loyalty program in its marketing strategy and specific promotion mix. However, […]
Tesla Brand Loyalty Collapse: Impact of Musk’s Trump Endorsement
Tesla’s brand loyalty has suffered a significant collapse following Elon Musk’s public endorsement of Donald Trump in mid‑2024, according to […]
The Apple Ecosystem Explained: Pros and Cons
Apple introduced the Apple Computer I in 1976 and followed suit with the introduction of the Macintosh in 1984. Three […]
Why is Truth Social Struggling to Attract Advertisers?
Trump Media & Technology Group, the startup company that owns and operates the social media platform Truth Social, has not […]
SWOT Analysis of Shein
Chinese billionaire Chris Xu founded Shein in 2008. It was originally named ZZKKO and was initially a drop shipping business […]
Characteristics of Monopolistic Competition
Monopolistic competition is one of the four major types of market structures. It sits alongside perfect competition, oligopoly, and monopoly. […]
How the Brain Reacts to Prices: Neural Marker for Price Perception Discovered
Pricing influences consumer behavior. A multidisciplinary team of researchers from Russia has shown that the brain reacts instantly when the […]