No one can deny that Apple is one of the most successful tech companies and most recognizable brands in the […]
Marketing
The PR Strategy of Apple
Apple has a different approach to marketing. It does not spend too much on advertising unlike its competitors and other […]
Promotion Strategy of Apple: Key Promotional Activities
Apple has a somewhat different approach to promoting its brand and specific products. It does not spend heavily on advertising […]
Distribution Strategy of Apple: Channels and Components
Apple products are everywhere. There are Apple users in parts of the world where there is access to digital communication […]
Pricing Strategy of AMD
A key principle in the product strategy of AMD is a unique value proposition that centers on balancing price and […]
Pros and Cons of Price Bundling
Price bundling is a pricing strategy that involves combining two or more products in a single bundle so that the […]
Pricing Strategy of McDonald’s Corporation
Part of the appeal of fast-food restaurants is the relative affordability of their food and beverage offerings compared with other […]
Dynamic Pricing Strategy: Advantages and Disadvantages
Most pricing methods are fixed. However, for some companies and in certain situations, dynamic pricing provides notable advantages and benefits. […]
Reasons IKEA Is Affordable: A Concise Explainer
A sizeable number of shoppers around the world love IKEA. This is not because of hype or a strong loyalty […]
Pros and Cons of Freemium Business Model
Software developers popularized freemium pricing during the 1980s as their main revenue model and part of their marketing strategies. It […]