Some businesses entering emerging and existing markets have no way to compete but to offer products priced below what their […]
Marketing
The Product Strategy of Apple
Apple revolutionized the personal computer market with the introduction of the Macintosh computer in the 1980s. The same is true […]
Premium Pricing Strategy: Advantages and Disadvantages
Luxury brands and most companies selling high-end goods and services utilize the advantages of a premium pricing strategy for two […]
The Pricing Strategy of Apple
Apple is notorious for offering ridiculously expensive products, especially when compared with counterpart products from its competitors. Why exactly are […]
Marketing Strategy of Starbucks: Marketing Mix
Starbucks Coffee Company remains the largest chain of coffee shops in the world and the leader in the second wave […]
Investing In The Stock Market: Pros And Cons
The stock market provides individuals and institutions with one of the ways to build wealth or meet their medium-term to […]
Tips: Do’s and Don’ts of Moment Marketing
Moment marketing involves creating marketing messages and collaterals around a particular event or a trending topic to promote a brand […]
Tips: How To Become An Influencer
Becoming an influencer seems to have become one of the primary goals of quite a handful of digital natives and […]
How To Choose The Right Influencers: A Guide
Influencer marketing can be an effective addition to an overall digital marketing strategy or a specific marketing campaign. A social […]