Apple is a master marketer. This is demonstrated through its reputation as one of the most valuable companies in the […]
Marketing
Marketing Strategy of Shein: Marketing Mix
The arrival of Shein in the clothing and apparel scene is quite disruptive. It is the first fast-fashion retailer with […]
SWOT Analysis of TikTok
Chinese company ByteDance Ltd. launched TikTok for the iOS and Android mobile operating systems in 2017. It was positioned as […]
Why Is Evian Water Expensive?
Evian is a French company involved in the bottled water business. It specifically bottles and markets mineral water sourced from […]
SWOT Analysis of Intel
Intel was founded in 1968 by semiconductor pioneers Gordon Moore, Robert Noyce, and Arthur Rock. It was originally called NM […]
The Strategy and Success of Cirque du Soleil
The Canadian entertainment and traveling circus company Cirque du Soleil is one of the prime examples of an organization demonstrating […]
Promotion Strategy of Starbucks
Starbucks operates in an environment marked by intense competition due to the presence of other players offering alternative and even […]
SWOT Analysis of Toyota
Toyota was a former division of automatic looms manufacturer Toyoda Automatic Loom Works established in 1933 with the intention to […]
Apple and Influencer Marketing
Influencer marketing has become a popular form of digital marketing for different companies and brands of all sizes. It involves […]
SWOT Analysis of Uber
Computer programmer and StumbleUpon co-founder Garrett Camp and Red Swoosh co-founder Travis Kalanick founded Uber as Ubercab in 2009 with […]