Apple is a household name. It is behind some of the most iconic products of the modern digital age. These […]
Marketing
5 Tips for Effective and Successful Email Marketing
Below are five quick and easy-to-follow tips for effective and successful email marketing: 1. Personalization: Personalize the email by adding […]
Email Marketing Pros and Cons: A Brief Guide
Is email marketing effective? What are its specific applications? How does it fit in the overall digital marketing strategy of […]
What is the Purpose of After-Sales Service?
After-Sales service is an example of a sales promotion activity. By definition, it includes all business activities geared toward customer […]
The Purpose of a CRM System
A customer relationship management system or CRM system is a specific application of information systems centered on managing the interaction […]
SWOT Analysis of iPhone
The first generation of the iPhone was unveiled during the 2007 Macworld trade show. It was instrumental in ushering in […]
Marketing Mix: Importance and Criticisms
American marketing professor and book author E. Jerome McCarthy first introduced the original and modern marketing mix composed of the […]
Marketing Strategy for Barbie: Marketing Mix
Barbie is one of the most recognized brand names in the world. What started as a fashion doll in 1959 […]
Differentiation Strategy of Apple
Products from Apple seem to have low differentiation when viewed from the surface. After all, in taking into consideration alternative […]
Criticisms of Corporate Social Responsibility
A number of business organizations and trade or industry associations across the globe have embraced the importance of corporate social […]